My Rewards’ eMerchant program is designed to shift online debit card spend and bring added value to your rewards program. This program establishes a relationship with online merchants enabling your debit card users to earn 25 to 70 times their normal usage points.

It’s simple! Through your bank or credit union’s rewards website, your customers can access the online shopping sites of many nationally recognized merchants. When your customers shop at any of these sites, they will earn bonus points. Each month, your customers will receive a summary of their purchases and the points they’ve earned.

Unlike any other existing program, My Rewards gives a percentage of the merchant commission back to the financial institution. By leveraging merchant partnerships, a financial institution has the potential to significantly offset or eliminate the cost of adopting the rewards program and drive new revenue.