Merchant funding is a hot topic in the financial industry, especially as it correlates to debit rewards programs. My Rewards has developed a strategy that leverages merchant relationships to drive brand new revenues to your financial statement at no cost to the financial institution. Our merchant funded rewards program establishes a partnership with local merchants, national merchants and e-merchants. We then drive your debit card users to these retailers with the promise of earning bigger, better rewards.  To learn more about the three components of our merchant program, and how they are a benefit to you and your customers, please click one of the options below: