Retail Banking is in dire need of a profit engine that is quickly accretive to earnings and capable of driving significant revenue. My Rewards is the leading provider of debit rewards programs to banks with 20-250 branches because of its successful profit model. In fact, My Rewards is capable of adding $62 in additional profit per checking account.

My Rewards recognizes that debit rewards requires a different approach than typical credit card programs. Where credit card programs are designed simply for loyalty, debit rewards needs to be focused on adoption and increased usage.

There are several factors that differentiate My Rewards from its competitors. Our proprietary segmentation strategy specifically focuses on customers with the most potential to increase their debit card usage. We understand all sources of debit card revenue and help you maximize your profit potential by offering focused and tailored rewards to specific demographics. For additional revenue tied to the debit card, be sure to ask about our merchant opportunities.

We keep all rewards in inventory because we believe that when customers receive rewards quickly, they stay motivated and keep using their debit cards.