Founded in 1995 as Image Products, we have continued to see remarkable growth and have solidified our position as the leading provider of loyalty and incentive programs throughout the insurance and financial services industries.
Image Products launched LogosDIRECT® to focus primarily on logo apparel, promotional items, and advertising specialty products. LogosDIRECT was the first, and remains the oldest, Image Products program and it continues to flourish.
In 2000, Blue Cross and Blue Shield of North Carolina tapped Image Products with the unique challenge of establishing its privately-branded exercise incentive program. Today, the Get Fit Now America® program continues to reduce the cost of health care for members participating in the program, and remains the standard exercise incentive program for many of the principal insurance companies in the United States.
Foreseeing future growth at the turn of the millennium, Image Products began strategically opening warehouses and distribution centers to accommodate the various loyalty and incentive programs in place for some of the largest companies across the country. We also launched an overseas operation throughout Asia to address the always-increasing demand for low-cost products. Under this operation, Image Products gained unparalleled control over product quality, cost, and delivery efficiency.
In 2002, Image Products broke into the financial services market by initiating its GIFT® program to offer Great Incentives for Financial Transactions. The company quickly positioned itself as one of the largest and fastest growing premium vendors and set the standard for other account acquisition programs.
My Rewards® was introduced in 2004 as a comprehensive rewards program for financial institutions. Since its inception, My Rewards has taken off as the leading provider of debit rewards solutions nationwide, and continues to be the only incentive program in the industry with proven success in driving new accounts, generating additional revenue, and reducing non-interest expense.
In 2007, we introduced our merchant funded rewards strategy to supplement My Rewards’ already successful debit rewards program. This strategy quickly proved itself as a means to generate additional revenue for participating financial institutions.
In March of 2008, Image Products officially rebranded under the My Rewards name to better position itself as the preeminent resource for loyalty and incentive solutions in the financial services industry.
Shortly thereafter in April 2008, My Rewards announced the acquisition of Furnace, Giltner and Associates, an established consulting firm based in Austin, Texas. Furnace, Giltner and Associates had long partnered with My Rewards to launch the successful rewards program and revenue engine. The acquisition combined all service offerings under a single brand, which positioned My Rewards as the sole source provider offering end-to-end services for highly profitable and successful rewards solutions.
My Rewards will continue to grow, thrive, and meet the demands of our customer base.
