Jeff Petro is President and co-owner of My Rewards. He oversees new product development and ensures that all personnel, logistical, and day-to-day operations are in order.

In 1999, when we won the contract to provide a wellness program to Blue Cross and Blue Shield of North Carolina, Jeff oversaw the development of the operational aspects of the program. He’s also been a key player in the development of every major company undertaking including Blue Points, Anthem Rewards, Get Fit Now America^®, My Rewards^®, and our GIFT^® program.

Jeff has an extensive sales, marketing, and management background. Prior to joining My Rewards, he was head of marketing and distribution for an independent record label in the United States and Europe.

Jeff resides in Wilmington, NC. He enjoys the perks of coastal living such as fishing and boating, but would prefer it if the tropical storms could find another hot spot.